Hala Marketing Expense Dashboard

# Invoices

67

All records

Total Amount

SAR 9.38M

67 invoices

Avg Invoice

SAR 140K

per invoice

Paid

SAR 6.24M

Pending: SAR 3.14M

Filters

All Transactions

67 records

Date	Vendor	Group	Category	Project	Amount (SAR)	Proc. Stage	PR No.	Payment	Finance Stage
1/26	AWS	Other	Various	Mktg Tech	665	—	—	Card	Paid
1/26	CLAUDE	Other	Various	Mktg Tech	496	—	—	Card	Paid
1/26	AIRBYTE	Other	Various	Mktg Tech	677	—	—	Card	Paid
1/26	Grit Agency	Production	Brand Campaign	Awareness - TV	1,000,000	PO	38	IBAN	Paid
1/26	—	Production	Creative Assets	Content/Creative Assets	21,000	—	—	IBAN	Paid
1/26	Atad	Events	Hala Internal Events	Employee Engagement	15,000	PO	93	IBAN	Paid
1/26	Media House	Events	Hala Internal Events	Employee Engagement	20,000	PO	92	IBAN	Pending
1/26	United Printing Company	Production	Corporate Assets	Office Branding	1,935	PR	94	IBAN	Pending
1/26	Atad	Events	Hala Internal Events	Employee Engagement	4,000	PO	177	IBAN	Paid
1/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	686,967	PO	177	IBAN	Paid
1/26	Various	Advertising	Acquisition	Direct Acquisition	80,460	PO	177	IBAN	Paid
2/26	SMC	Advertising	Brand Campaign	Awareness - TV	2,000,000	PO	147	IBAN	Paid
2/26	Grit Agency	Production	Brand Campaign	Awareness - TV	600,000	PO	161	IBAN	Paid
2/26	Selecto	Retainer	Digital Agency	Outsourcing	48,953	PO	158	IBAN	Paid
2/26	ClickedOn	Retainer	Specialised Agency	Outsourcing	31,762	PO	159	IBAN	Paid
2/26	ILOVEPDF	Other	Various	Mktg Tech	180	—	—	Card	Paid
2/26	AWS	Other	Various	Mktg Tech	1,962	—	—	Card	Paid
2/26	AIRBYTE	Other	Various	Mktg Tech	436	—	—	Card	Paid
2/26	CLAUDE	Other	Various	Mktg Tech	469	—	—	Card	Paid
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	16,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	16,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	35,000	PR	176	IBAN	Pending
2/26	Saheb Alwisal	Retainer	Specialised Agency	Outsourcing	10,290	PR	176	IBAN	Pending
2/26	MBC Media Solutions	Advertising	Brand Campaign	Awareness - TV	1,320,000	PR	190	IBAN	Pending
2/26	Zoho	Other	Various	Mktg Tech	2,738	PR	201	IBAN	Pending
2/26	Nueov Technologies	Advertising	Brand Campaign	Awareness - TV	211,860	PO	203	IBAN	Pending
2/26	Atad	Events	Hala Internal Events	Employee Engagement	4,000	PO	206	IBAN	Paid
2/26	CLAUDE	Other	Various	Mktg Tech	188	—	—	Card	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	711,864	PO	177	IBAN	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	120,612	PO	177	IBAN	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	2,693	PO	177	IBAN	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	407,365	PO	177	IBAN	Paid
3/26	Atad	Events	Hala Internal Events	Employee Engagement	4,000	PO	215	IBAN	Paid
3/26	Grit Agency	Production	Brand Campaign	Awareness - TV	18,000	PO	219	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	75,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	27,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	20,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	15,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	22,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	50,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	35,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	25,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	12,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	19,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	10,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	8,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	25,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	17,000	PO	241	IBAN	Pending
3/26	Saheb Alwisal	Advertising	Influencers	Awareness - Influencers	62,000	PO	241	IBAN	Pending
2/26	Saheb Alwisal	Retainer	Specialised Agency	Outsourcing	35,140	PR	176	IBAN	Pending
3/26	Tahlouf Events	Events	External Events	PR	869,437	PO	237	IBAN	Pending
3/26	AWS	Other	Various	Mktg Tech	676	—	—	Card	Paid
3/26	AIRBYTE	Other	Various	Mktg Tech	680	—	—	Card	Paid
3/26	Bostani	Other	Various	Ramadan Gifts	42,732	—	—	Card	Paid
3/26	CLAUDE	Other	Various	Mktg Tech	845	—	—	Card	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	306,080	PO	177	IBAN	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	47,809	PO	177	IBAN	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	16,200	PO	177	IBAN	Paid
2/26	Google, Social Media	Advertising	Acquisition	Direct Acquisition	78,214	PO	177	IBAN	Paid

Active Filters: 📅 FY 2026 (YTD) ✕

Total Month to Date click to filter

1.44M

SAR · March 2026 actuals

FY 2026 Total Actuals click to filter

9.38M

SAR · Jan–Mar 2026 · Q1 only

Top 5 Projects

Ramadan Campaign click to filter

55.5%

5.15M

Largest project · FY

Digital Funnel click to filter

26.8%

2.49M

Acquisition · FY

Money2020 click to filter

9.4%

869K

External event · Planned

Influencers click to filter

6.5%

602K

15 creators · FY

Others click to filter

1.8%

172K

31 smaller projects · FY

By Cost Allocation

SAR

Total: SAR 9.28M

Allocation Share

Allocation701K · 7.6%

Direct8.58M · 92.4%

By Category

SAR

Total: SAR 9.28M

By Vendor

SAR

Total: SAR 9.28M

Finance Stage

Q1 2026

✅ Paid SAR 6.24M

⏳ Pending SAR 3.14M

By Project Stage

📦 Delivered 58

🔒 Committed 2

📋 Planned 2

Total Committed/Planned SAR 1.55M

Largest Pending Ramadan 1.55M

Payment Method

Card 2.06M · 18%

IBAN 9.23M · 82%

All Projects Register

67 invoices — FY

Project ⇅	Vendor ⇅	Group ⇅	Category ⇅	Amount (SAR) ⇅	Payment ⇅	Proc. Stage ⇅	Finance Stage ⇅	Pending (SAR) ⇅

Mktg Tech	AWS	Other	Various	665	Card	—	Paid	—
Mktg Tech	CLAUDE	Other	Various	496	Card	—	Paid	—
Mktg Tech	AIRBYTE	Other	Various	677	Card	—	Paid	—
Awareness - TV	Grit Agency	Production	Brand Campaign	1000000	IBAN	PO	Paid	—
Content/Creative Assets	—	Production	Creative Assets	21000	IBAN	—	Paid	—
Employee Engagement	Atad	Events	Hala Internal Events	15000	IBAN	PO	Paid	—
Employee Engagement	Media House	Events	Hala Internal Events	20000	IBAN	PO	Pending	—
Office Branding	United Printing Company	Production	Corporate Assets	1935	IBAN	PR	Pending	—
Employee Engagement	Atad	Events	Hala Internal Events	4000	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	686967	IBAN	PO	Paid	—
Direct Acquisition	Various	Advertising	Acquisition	80460	IBAN	PO	Paid	—
Awareness - TV	SMC	Advertising	Brand Campaign	2000000	IBAN	PO	Paid	1000000
Awareness - TV	Grit Agency	Production	Brand Campaign	600000	IBAN	PO	Paid	—
Outsourcing	Selecto	Retainer	Digital Agency	48953	IBAN	PO	Paid	—
Outsourcing	ClickedOn	Retainer	Specialised Agency	31762	IBAN	PO	Paid	—
Mktg Tech	ILOVEPDF	Other	Various	180	Card	—	Paid	—
Mktg Tech	AWS	Other	Various	1962	Card	—	Paid	—
Mktg Tech	AIRBYTE	Other	Various	436	Card	—	Paid	—
Mktg Tech	CLAUDE	Other	Various	469	Card	—	Paid	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PR	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PR	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PR	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	16000	IBAN	PR	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	16000	IBAN	PR	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PR	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	35000	IBAN	PR	Pending	—
Outsourcing	Saheb Alwisal	Retainer	Specialised Agency	10290	IBAN	PR	Pending	—
Awareness - TV	MBC Media Solutions	Advertising	Brand Campaign	1320000	IBAN	PR	Pending	—
Mktg Tech	Zoho	Other	Various	2738	IBAN	PR	Pending	—
Awareness - TV	Nueov Technologies	Advertising	Brand Campaign	211860	IBAN	PO	Pending	—
Employee Engagement	Atad	Events	Hala Internal Events	4000	IBAN	PO	Paid	—
Mktg Tech	CLAUDE	Other	Various	188	Card	—	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	711864	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	120612	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	2693	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	407365	IBAN	PO	Paid	—
Employee Engagement	Atad	Events	Hala Internal Events	4000	IBAN	PO	Paid	—
Awareness - TV	Grit Agency	Production	Brand Campaign	18000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	75000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	27000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	20000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	15000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	22000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	50000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	35000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	25000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	12000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	19000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	10000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	8000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	25000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	17000	IBAN	PO	Pending	—
Awareness - Influencers	Saheb Alwisal	Advertising	Influencers	62000	IBAN	PO	Pending	—
Outsourcing	Saheb Alwisal	Retainer	Specialised Agency	35140	IBAN	PR	Pending	—
PR	Tahlouf Events	Events	External Events	869437	IBAN	PO	Pending	—
Mktg Tech	AWS	Other	Various	676	Card	—	Paid	—
Mktg Tech	AIRBYTE	Other	Various	680	Card	—	Paid	—
Ramadan Gifts	Bostani	Other	Various	42732	Card	—	Paid	—
Mktg Tech	CLAUDE	Other	Various	845	Card	—	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	306080	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	47809	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	16200	IBAN	PO	Paid	—
Direct Acquisition	Google, Social Media	Advertising	Acquisition	78214	IBAN	PO	Paid	—

Month to Date click to filter

1.44M

Plan: 2.02M

Var: 583K

SAR · March 2026

Year to Date YTD click to filter

9.38M

Plan: 6.07M

Var: +3.31M

SAR · Q1 2026

Forecast Remaining FC

15.11M

Rem. Plan: 14.89M

Var: +228K

SAR · Remaining FY

FY Projection YTD+FC

24.49M

FY Plan: 24.26M

Var to Plan: +228K

SAR · Full Year

By Cost Center

Hala Go

Plan: 12.36M

10.45M

Var: 1.92M

SAR · FC vs Rem. Plan

Holding

Plan: 730K

1.82M

Var: +1.09M

SAR · FC vs Rem. Plan

Exp. Management

Plan: 1.36M

651K

Var: 705K

SAR · FC vs Rem. Plan

Hala Logistics

Plan: 418K

0

Var: 418K

SAR · FC vs Rem. Plan

Hala Financing

Plan: 1.02M

631K

Var: 386K

SAR · FC vs Rem. Plan

Monthly Spend vs Plan

Full Year 2026 · Hala Go

Actual vs Plan — MTD (March 2026) — Hala Go

SAR · March 2026

Plan figures from Budget_2026_Marketing.xlsx (Marketing tab) · Jan–Mar 2026. Actuals from expense_download_-_revised2.xlsx. · ▲ Green = under plan · ▼ Pink = over plan

	MTD · March 2026				YTD · Q1 2026				Forecast	Full Year 2026
Expense Type / Category	MTD Actual	MTD Plan	Variance	Var %	YTD Actual	YTD Plan	Variance	Var %	Forecast H2	FY Plan	FY FRCST	FY Variance
▶Advertising	SAR 502K	SAR 1.12M	619K	-55%	SAR 2.35M	SAR 3.36M	-1.01M	-30%	SAR 10.45M	SAR 13.45M	SAR 12.80M	+651K
▶Production	—	SAR 113K	113K	-100%	—	SAR 340K	340K	-100%	—	SAR 1.36M	—	+1.36M
▶Retainers	—	SAR 108K	108K	-100%	SAR 101K	SAR 325K	224K	-69%	—	SAR 1.30M	SAR 101K	+1.20M
▶Events	—	—	—	—	—	—	—	—	—	—	—	—
▶Other	SAR 2K	—	—	—	SAR 7K	—	—	—	—	—	—	—
TOTAL	SAR 504K	SAR 1.34M	839K	-62%	SAR 2.46M	SAR 4.03M	-1.57M	-39%	SAR 10.45M	SAR 16.11M	SAR 12.91M	+3.20M
Finance Adjustment	—	−SAR 107K	—	—	—	−SAR 321K	—	—	—	−SAR 1.28M	—	—
ADJUSTED BUDGET	SAR 504K	SAR 1.24M	732K	-59%	SAR 2.46M	SAR 3.71M	-1.24M	-34%	SAR 10.45M	SAR 14.83M	SAR 12.91M	+1.92M

Forecast

H2 2026 · Apr–Dec · Enter amounts per category

↑ Load Forecast

Forecast from:

All

Hala Go

Holding

Exp. Mgmt

Logistics

Financing

	YTD Actuals				Forecast			Monthly Spread · Apr–Dec 2026
Expense Type / Category	YTD Actual	FY Remaining	Forecast	FY Variance	Remaining Year	Action	Timing	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
▼Advertising	SAR 2.35M	SAR 11.10M	SAR 10.45M	SAR -651K	SAR 10.45M			1.2M	1.2M	1.2M	1.2M	1.2M	1.2M	1.2M	1.2M	1.2M
Acquisition	SAR 1.70M	SAR 8.75M	SAR 8.75M	—	8,745,089			972K	972K	972K	972K	972K	972K	972K	972K	972K
Brand Campaign	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
Influencers	SAR 649K	SAR 2.35M	SAR 1.70M	SAR -651K				189K	189K	189K	189K	189K	189K	189K	189K	189K
PR Media	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
▼Production	—	SAR 1.36M	—	SAR -1.36M	—			—	—	—	—	—	—	—	—	—
Brand Campaign	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
Corporate Assets	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
Creative Assets	—	SAR 820K	—	SAR -820K	—	Calc. from total		—	—	—	—	—	—	—	—	—
Content Assets	—	SAR 540K	—	SAR -540K	—	Calc. from total		—	—	—	—	—	—	—	—	—
▼Retainers	SAR 101K	SAR 1.20M	—	SAR -1.20M	—			—	—	—	—	—	—	—	—	—
Digital Agency	SAR 34K	SAR 490K	—	SAR -490K	—	Calc. from total		—	—	—	—	—	—	—	—	—
Specialised Agency	SAR 67K	SAR 88K	—	SAR -88K	—	Calc. from total		—	—	—	—	—	—	—	—	—
Creative Agency	—	SAR 400K	—	SAR -400K	—	Calc. from total		—	—	—	—	—	—	—	—	—
PR- Agency	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
Social Media Agency	—	SAR 221K	—	SAR -221K	—	Calc. from total		—	—	—	—	—	—	—	—	—
▼Events	—	—	—	—	—			—	—	—	—	—	—	—	—	—
External Events	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
Hala Internal Events	—	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
▼Other	SAR 7K	SAR -7K	—	—	—			—	—	—	—	—	—	—	—	—
Various	SAR 7K	—	—	—	—	Calc. from total		—	—	—	—	—	—	—	—	—
TOTAL	SAR 2.46M	SAR 13.65M	SAR 10.45M	SAR -3.20M	SAR 10.45M			1.2M	1.2M	1.2M	1.2M	1.2M	1.2M	1.2M	1.2M	1.2M
Finance Adjustment	—	SAR -1.28M	SAR -963K	SAR 0	SAR -963K	Consume remaining		-107K	-107K	-107K	-107K	-107K	-107K	-107K	-107K	-107K
ADJUSTED TOTAL	SAR 2.46M	SAR 12.36M	SAR 9.48M	SAR -2.88M	SAR 9.48M			1.1M	1.1M	1.1M	1.1M	1.1M	1.1M	1.1M	1.1M	1.1M

Category	FY Plan Total	Hala Go		Holding		Exp. Mgmt		Logistics		Financing
		%	FY Plan	%	FY Plan	%	FY Plan	%	FY Plan	%	FY Plan
Advertising
Acquisition	SAR 12,000,000	87%	SAR 10,450,000	0%	—	8%	SAR 900,000	0%	—	5%	SAR 650,000
Brand Campaign	SAR 500,000	0%	—	100%	SAR 500,000	0%	—	0%	—	0%	—
Influencers	SAR 3,000,000	100%	SAR 3,000,000	0%	—	0%	—	0%	—	0%	—
PR Media	SAR 1,000,000	0%	—	100%	SAR 1,000,000	0%	—	0%	—	0%	—
Subtotal	SAR 16,500,000	82%	SAR 13,450,000	9%	SAR 1,500,000	5%	SAR 900,000	0%	—	4%	SAR 650,000
Production
Brand Campaign	SAR 1,539,061	0%	—	100%	SAR 1,539,061	0%	—	0%	—	0%	—
Content Assets	SAR 900,000	60%	SAR 540,000	0%	—	20%	SAR 180,000	10%	SAR 90,000	10%	SAR 90,000
Corporate Assets	SAR 800,000	0%	—	100%	SAR 800,000	0%	—	0%	—	0%	—
Creative Assets	SAR 1,367,109	60%	SAR 820,265	0%	—	20%	SAR 273,422	10%	SAR 136,711	10%	SAR 136,711
Subtotal	SAR 4,606,170	30%	SAR 1,360,265	51%	SAR 2,339,061	10%	SAR 453,422	5%	SAR 226,711	5%	SAR 226,711
Retainers
Creative Agency	SAR 699,870	57%	SAR 399,922	0%	—	14%	SAR 99,974	14%	SAR 99,987	14%	SAR 99,987
Digital Agency	SAR 872,466	60%	SAR 523,479	0%	—	20%	SAR 174,493	10%	SAR 87,247	10%	SAR 87,247
PR- Agency	SAR 270,000	0%	—	100%	SAR 270,000	0%	—	0%	—	0%	—
Social Media Agency	SAR 369,000	60%	SAR 221,400	0%	—	20%	SAR 73,800	10%	SAR 36,900	10%	SAR 36,900
Specialised Agency	SAR 258,849	60%	SAR 155,309	0%	—	20%	SAR 51,770	10%	SAR 25,885	10%	SAR 25,885
Subtotal	SAR 2,470,185	53%	SAR 1,300,110	11%	SAR 270,000	16%	SAR 400,037	10%	SAR 250,019	10%	SAR 250,019
Events
External Events	SAR 2,400,000	0%	—	100%	SAR 2,400,000	0%	—	0%	—	0%	—
Hala Internal Events	SAR 334,911	0%	—	100%	SAR 334,911	0%	—	0%	—	0%	—
Subtotal	SAR 2,734,911	0%	—	100%	SAR 2,734,911	0%	—	0%	—	0%	—
Other
Various	SAR 50,000	0%	—	100%	SAR 50,000	0%	—	0%	—	0%	—
Subtotal	SAR 50,000	0%	—	100%	SAR 50,000	0%	—	0%	—	0%	—
TOTAL	SAR 26,361,266	61%	SAR 16,110,375	26%	SAR 6,893,972	7%	SAR 1,753,459	2%	SAR 476,730	4%	SAR 1,126,730

Allocation Patterns

Pattern A — Brand / Holding

100% Holding
Brand/Product Campaign · Corporate Assets · PR Agency · External Events · Internal Events · Corporate Gifts

Pattern B — Operational

60% Go · 20% Exp. Mgmt · 10% Logistics · 10% Financing
Content Assets · Creative Assets · Digital Agency · Social Media Agency · Specialised Agency

Pattern C — Creative Agency

57% Go · 14% Exp. Mgmt · 14% Logistics · 14% Financing
Creative Agency only